7#++!!!!!///// 9 CCCCC cccbc$PRESS RELEASE may 2004 Active Retirees Plunge into Hot Tubs (Election Canvasser Plunges into Hot Tub Relaxation) Older purchasers are increasingly leading the way in new trends. Hot tubs are one of the fastest growing lifestyle products, thanks to a significant contribution from this band of consumers, attracted by their social as well as therapeutic benefits. Derek Andrews, aged 83 and his wife, Diana, who is in her 70s, have been hot tub enthusiasts for almost 25 years and were the first family in the village to acquire one, installed by pioneering supplier, Hindhead Hot Tubs. According to the trade association, the British and Irish Hot Tub Association (BISHTA), sales of hot tubs in the UK doubled during 2004. There are now more than 100,000 in homes in the UK. The UKs older citizens are occupying an increasingly important place in the nations domestic lifestyle product market. Demographics and economics are driving these changes, with the proportion of the total population over 65 rising by a quarter since 1971 to 16%, as reported by the Office for National Statistics, while Age Concern reports that the 50-plus age band have a higher disposable income than those below 50. In addition to being more affluent, the over 65s take a more active outlook on retirement compared with previous generations. Derek and Diana Andrews had originally installed a cedar hot tub on the patio of their detached four-bedroom home in Hindhead, Surrey, in the early 1980s. Provided by local supplier, Hindhead Hot Tubs, they turned to the company to upgrade the original hot tub to a more sophisticated 4ft teak model. Diana is an avid hot tub fan and is currently busy canvassing for the general election. She says: Now with the election not far away Ive been hard at work canvassing, which as you can imagine involves lots of traipsing around and can be stressful. Afterwards, theres nothing better for unwinding than a hot tub. Derek adds: We both enjoy the hot tub in all weathers. You can set the temperature to just the right level and I particularly like using it in cold weather. When I get out after a few minutes, I feel absolutely glowing. We decided to get another hot tub through Hindhead Hot Tubs, because of the excellent after sales service and expertise. Hot tubs are not only a pleasant way in which to relax and a social lifestyle product. The beneficial effects of bathing in warm waters have been recognised since Roman times. This is backed by recent clinically proven research, suggesting that when plunging into a hot tub, the warm, bubbling massaging waters can reduce blood pressure, improve circulation, ease aching muscles and joint inflammation. Derek explains: We were the first around here to have the hot tub. Its superb for relaxation, particularly after exercise. I regularly play tennis and the warm water and jets helps sooth my joints and aching muscles. Diana says: Im a keen gardener and the hot tub comes into its own after strenuous exercise. The teak hot tub, situated on a patio close to the house, is sheltered on three sides and is surrounded by decking. This is complemented by a collection of potted ferns and other plants to provide the feel of a sheltered oasis of calm. Diana adds: The natural wood finish of the hot tub and decking provided a great backdrop for my plants. I really enjoyed creating our own private space which almost has a the feel of tropical spring. Hindhead Hot Tubs provides a wide range of teak hot tubs from 4 to 6 person 5ft hot tubs from 9,224 to 6 to 8 person 7ft hot tubs for 19,328, including installation, ancillary equipment, delivery within 100 miles and VAT. All timber originates from sustainable forests. Above ground acrylic Hindhead Hot Tubs start at three-person spas in the Classic range from just under 2,990 to the eight person 60 jet Platinum 60 of the Platinum range at just under 7,000. For more information on Hindhead Hot Tubs products and services contact: Steve Andrews, Managing Director, Hindhead Hot Tubs on Tel: 01428 605 894 or email: tub.steve@virgin.net or visit www.hottub.co.uk xłh„Aw )*+$$$$$$ AwxrsRS67def q r [])*+hh)?Body Text Indent Body Text 2 Body Text 21 Body Text 2D$$ $,%$ h     h h +++ + =/ ppB$Draft 1Authorised Viglen UserTimes New RomanArial$ Arial Narrow%Garamond&Times New Roman CE'Times New Roman Cyr)Times New Roman Greek*Times New Roman Tur+Times New Roman (Hebrew),Times New Roman (Arabic)-Times New Roman Baltic.Times New Roman (Vietnamese)0Arial CE1 Arial Cyr3 Arial Greek4 Arial Tur5Arial (Hebrew)6Arial (Arabic)7 Arial Baltic8Arial (Vietnamese)Arial Narrow CEArial Narrow CyrArial Narrow GreekArial Narrow TurArial Narrow Baltic Garamond CE Garamond CyrGaramond Greek Garamond TurGaramond Baltic++